Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Playtika (NASDAQ : PLTK ) is a mobile gaming entertainment and technology market leader with 35 million monthly active users across a portfolio of multiple games titles. The company's ability to successfully integrate studios and enhance their mobile entertainment platforms through leveraging its proprietary Boost platform continues to drive its financial and operational success. This acquisition is the latest in Playtika's long and successful history as a consolidator. We look forward to working with the JustPlay.LOL team to further expand that base and to provide them the best entertainment experience possible." "JustPlay.LOL has organically built an impressive community of engaged users. "The acquisition of JustPlay.LOL and its leading title, 1v1.LOL, continues our strategy of diversifying the game genres we operate in as we leverage our industry-leading game operations technology to grow revenue via our Boost Platform," said Eric Rapps, Playtika's Chief Strategy Officer. The acquisition expands PLTKs offering into the action and battle royale genres. The acquisition is consistent with Playtika's strategy to increase its breadth of entertainment genres and leverage the company's Boost platform to enhance game-operations. Playtika ( NASDAQ: PLTK) acquired Israel-based JustPlay.LOL, creator of the multiplayer game 1v1.LOL. (NASDAQ: PLTK) today announced the acquisition of Israel-based, JustPlay.LOL, creator of the multiplayer game, 1v1.LOL, which expands the company's offering into the Action and Battle Royale genres. HERZLIYA, Israel, Ma/PRNewswire/ - Playtika Holding Corp. Acquisition Furthers Playtika's Growth Strategy with Expansion into High Growth Action and Battle Royale Genres
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